Showcasing Innovative UX Designs and Ideas
About Me
Web Building
Using HTML, CSS, and JavaScript to build, reconstruct and maintain commercial user-centred designs.
Working with Content Management Systems (CMS's), themes and plugins to implement more engaging UX designs that are dynamic, scalable and fully optimised.
Digital Marketing
Relying on knowledge and experience in digital marketing principles to improve site performance and foster greater leads from organic search results.
Using strategies such as Search Engine Optimisation (SEO), Content Marketing and Link Building to make client portfolios more relevant for key terms.
Analytics
Utilising online tools such as Google Analytics, SEM Rush, Page Speed Insights and Ahrefs to conduct website audits, user experience research, competitor research, and keyword research.
Conducting a thorough analysis to determine the performance of a client's current user interface and the effectiveness of newly built platform.
My Portfolio
Please see my projects involving website reconstruction, optimisation and user-centred design below. Click 'view site' to review each portfolio built from scratch.
Project 1
This local business client required a more engaging and up-to-date user interface.
Using Front-end languages in conjunction with CMS themes and plugins, I re-built the profile with more effective content and a highly stylised layout.
In time, after the new site's implementation, my analytics research concluded that the new portfolio was ranking higher on the Search Engine Results Page under a large number of key search terms and area searches.
Project 2
This website was built to promote an upcoming event in 2025 and promote conversions in the form of applications.
The project required completion within a relatively short space of time. To ensure this could be achieved, I liaised with the client regularly for analysis and feedback until the profile was of satisfactory quality.
This resulted in a quick conversation rate for the client.
Project 3
This client required a more well-structured profile to promote their establishment, its events and services to its local and potential members.
When recreating this site, my objective was to accommodate the intended viewers. It was likely that older visitors to the site would require larger visuals.
After the completion of this profile, the client was satisfied with the results and continues to use the site to promote their events.
Project 4
This new profile needed to display the client's services in a more engaging format.
With hard-coding and WordPress, I built the website with an on-page navigation side menu that improved accessibility for the viewer. This site also features a large list of area landing pages to enhance the site's performance for certain organic search terms.
Project 5
For a long time, this domain relied on a particularly outdated site that underperformed due to its lack of optimisation and relevant content.
During the development of the newer version of this site, I employed keyword-driven content throughout each page to ensure the updated profile would stand out better compared to the original.
Project 6
To showcase the client's many products and services, the site required a more refined user interface.
With front-end coding and CMS themes, I re-formatted the content from the original site and optimised the newer version.
The end result was a completely refurbished platform that generated greater site traffic and led to the client's online shop.
Project 7
The services of this client needed a more engaging site with better optimisation.
During the implementation of the new site's design, there was a heavy focus on SEO, as this was a major concern with the previous site. I had to ensure each page and post emphasised the focus keywords related to the company's services.
Project 8
This domain is part of the first project's client, along with the same services but targeted at a certain local area.
Like the first project, I used front-end coding and CMS features to generate the new profile. The major difference was that this site was not built to replace an older version.
The user interface met the client's requirements and reflected the brand positively.